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SYDNEY - Around 200,000 cotton farmers in Pakistan will receive environmental training to improve production practices this year, thanks to a new partnership between the Australian Government, Cotton Australia and the Better Cotton Initiative (BCI). A new aid initiative, the Australian Government's Business Partnerships Platform, has granted US$500,000 to BCI and these funds will be matched by global brands and then invested in training for Pakistan's cotton farmers. Once trained and a license issued, these farmers can sell their fibre as Better Cotton into the world market.

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