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GOTHENBURG - One of Europe's leading fashion chains, Lindex, has launched a new denim range of styles containing post-consumer recycled cotton which, the company says, represents the latest step in its efforts towards more sustainable denim and 'closing the loop'. As well as using recycled materials, Lindex's new 'Even Better Denim' styles in their women's and kids' assortment are also dyed in what the company claims is a cleaner, more resource efficient process. Zippers, buttons, labels and other details are also the "most sustainable alternatives that Lindex has found on the market."

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