PLEASE NOTE: This site uses cookies and similar technologies.

If you do not change your browser settings you are agreeing to their use.

Ecotexile News
Ecotexile News
Ecotexile News
Ecotexile News
Social Media
Home Twitter Facebook Linked In RSS Feed
Published on Wednesday, 09 November 2016

Edun losses show challenges for ethical fashion

Written by John Mowbray

image: Bono, Wiki

NEW YORK - The ethical clothing business established by pop star Bono recorded losses of US$7.56m to the end of December 2015 according to the latest publicly available accounts. The accounts show a consistent loss-making trend for Edun – US$5.57m in 2014, US$6.4m in 2013, US$7.88m in 2012 and US$8.5m in 2011. The figures offer further evidence of the fickle, challenging nature of the ethical fashion market where research consistently shows that consumers say one thing while doing another; and that attempts to move ethical fashion beyond niche, boutique style operations will always be met with market resistance.