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Published on Wednesday, 30 November 2016

Wool central in Benetton move to slower fashion

Written by John Mowbray

BIELLA – Italian brand Benetton talked of a wool-rich future in which it will move away from fast fashion at the recent Wool Round Table of the International Wool Textile Organisation (IWTO). Lorenzo Dovesi, COO of Benetton Group, was talking at Citta Studi in Biella, Italy where more than than 120 members of the international wool community gathered. Sustainability was an ongoing theme of the event in which IWTO President Peter Ackroyd welcomed Benetton's new business model and the move towards slow sustainable fashion, where he suggested "wool will play a significant role."


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