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LONDON - Fast growing UK sustainable fashion brand Tom Cridland has designed what is claimed to be the world's first ever Christmas jumper with a 30 Year Guarantee. The sweatshirt is the culmination of two and a half years of work since Tom founded his fashion label Tom Cridland with a £6,000 start-up loan in 2014. He has since grown the business into a £2m turnover operation – evidence, perhaps, that there is a market for well made, sustainable fashion, albeit in a niche form.

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