WAKEFIELD - Customers of UK fast fashion brand Primark expect the leading international retailer to "do the right thing" – that's the opinion of Paul Lister, who has responsibility for Primark's ethical trade team. In a wide-ranging interview with Ecotextile News, Lister said: "Our customers expect Primark to do the right thing, it's as simple as that. People want to shop with responsible businesses, and rightly so."