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LENZING - This autumn, Austrian speciality fibre maker Lenzing will launch a new brand of viscose fibres which it claims will set a "new industry-wide benchmark in the sustainability of viscose fibres." As well as using sustainable wood sources (FSC or PEFC certified), the fibres will be produced using a production process which is claimed to have significantly lower emissions and water impact than conventional viscose. In addition, the fibres will offer full supply chain transparency through use of a special technology which enables their identification in the final product.

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