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STOCKHOLM - Consumers were found to spend an average of €153.79 on clothing over a three-month period in a new study which interviewed more than 1,000 people in each of Germany, Poland, Sweden, and United States in an attempt to understand how consumer behaviour affects the environmental impact of clothing consumption. The research found consumers purchase an average of 5.9 clothing items over the same period, 2.1 of which are t-shirts (costing an average of €29 euro for two) and 0.9 of which is a pair of jeans (average price, €33 euro). Respondents were found to purchase clothes around twice over the period, mostly in shops and online.

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