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CALIFORNIA – US outdoor brand Patagonia is launching a line of workwear made with Iron Forge Hemp canvas, a blend of industrial hemp, recycled polyester and organic cotton which, it is claimed, is more durable, abrasion resistant and comfortable off-the-rack than conventional cotton duck canvas. The workwear is targeting farmers, builders, ranchers, foresters and environmental activists with a collection of function-specific workwear which uses less harmful materials without sacrificing functionality.

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