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ROSKILDE – Fashion brands H&M and Bestseller have incinerated tonnes of both returned and unused clothing at an incineration facility in Denmark, says a new TV investigation which is due to be aired tonight. Both companies have previously encouraged customers to return used clothing for recycling, with H&M claiming to give unwanted clothing “a new life”.

Bestseller and H&M both defended their actions. H&M said it was: "very rare for us to send our products for incineration," while Bestseller noted it had: "has no economic or environmental interest in destroying products that we don’t find fault with."

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