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GREENSBORO – VF Corporation says that its focus on high performance apparel made with natural fibres was a major reason behind its proposed deal to buy New Zealand clothing brand Icebreaker. The Wellington-based apparel brand bases its entire collection on NZ-sourced merino wool, cellulosic-based textile fibres and recycled raw materials from non-synthetic sources.

Icebreaker has been known for establishing long-term partnerships with wool suppliers who uphold strict animal well-being and husbandry standards and prohibit the controversial practice of mulesing.

The deal for Icebreaker, which has an annual turnover of around US$150 million, is expected to close in early 2018. Terms of the agreement were not disclosed.

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