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ATLANTA – Coca-Cola has announced its intention to join the Industrial Advisory Board (IAB) of Demeto, an EU-funded PET recycling initiative with representatives from the polyester value chain amongst its membership.

As one of the largest global producers of PET, if even a small percentage of Coca-Cola’s packaging is recycled for reuse as polyester fibres this could represent significant progress; both in diverting plastic from landfill and also in providing a new source for apparel manufacturers seeking recycled polyester.

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