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NEW YORK/LONDON – A pop-up store in London and an interactive pop-up exhibition in New York both curating ‘sustainable fashion’ have appeared simultaneously this week, in an effort to educate US and UK shoppers about the environmental impacts of the clothes that they buy.

The ‘Up Down’ curated exhibition in the SoHo district of New York has been put together by a team of artists and fashion designers from Parsons School of Design with the help of creative start-up Mindsight Lab.

Meanwhile in London, the Maiyet Collective opens its doors today at the Conduit Club to give small scale designers and brands the chance to show off their sustainable and ethically sourced fashion products in a ‘physical’ retail outlet without taking the expensive risk of opening a store in London.

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