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LONDON – Having been encouraged by the progress made in India across the past five years, Primark announced that its Sustainable Cotton Programme would be expanding into Pakistan.

The retailer has now set a new target of helping a cumulative total of 30,000 independent cotton farmers by 2022 through the next phase of the project.

Primark’s Ethical Trade and Environmental Sustainability Director, Katharine Stewart, talks to Ecotextile News about the successes and difficulties of the venture to date, along with what can be expected in the future.

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Fashion & Retail News

  • Wednesday, 17 October 2018

    Amazon invests to support circular economy

    SEATTLE – Online retail superpower Amazon – which continues to grow its presence in the apparel sector – has announced a US$10 million investment in Closed Loop Fund to support and develop the recycling capabilities of towns and cities across the…
  • Friday, 12 October 2018

    H&M faces new claims of destroying unsold stock

    STOCKHOLM – Just weeks after luxury brand Burberry’s admission – and subsequent halting – of its incineration of unsold stock, fast fashion giant H&M has once again been accused of destroying unsold clothing. The allegations come from a team of…
  • Thursday, 11 October 2018

    Fashion Revolution report lifts lid on Brazilian brands

    LONDON – Fashion Revolution has published the Fashion Transparency Index Brazil, a new report which seeks to analyse the levels of disclosure exhibited by twenty major fashion brands and retailers regarding their social and environmental policies,…
  • Wednesday, 10 October 2018

    UK initiative counteracts counterfeit apparel

    LONDON – A new initiative, supported by the UK government and EU Intellectual Property Office, has been established to protect consumers and small businesses from the potential economic, reputational and environmental risks of a growing trade in…
  • Monday, 08 October 2018

    Brands launch certified responsible wool clothes

    LUBBOCK – The first ever commercial garments labelled with the voluntary Responsible Wool Standard (RWS) from Textile Exchange have recently debuted in store at Marks & Spencer, Eileen Fisher and Arket – the lifestyle concept store from H&M, which…
  • Friday, 05 October 2018

    The sportswear brand being run differently

    LONDON – The founder of Parkrun, Paul Sinton-Hewitt, has moved into the apparel sector by launching Contra, a sportswear brand which claims to have been established with ethics and inclusivity at its core. The firm’s mission statement is to dispel…
  • Friday, 05 October 2018

    UK inquiry puts fast fashion on trial

    LONDON – Following several written submissions from major industry organisations – including the SAC (Sustainable Apparel Coalition) and Primark – being published, the work being undertaken by a UK parliamentary committee set up to assess the role…
  • Friday, 05 October 2018

    US and UK pop-ups blend fashion with sustainability

    NEW YORK/LONDON – A pop-up store in London and an interactive pop-up exhibition in New York both curating ‘sustainable fashion’ have appeared simultaneously this week, in an effort to educate US and UK shoppers about the environmental impacts of the…
  • Thursday, 04 October 2018

    Consumers need sustainability education, study finds

    PORT WASHINGTON – In direct correlation with an increased appetite for sustainable apparel amongst consumers, brands are doing more to improve their environmental credentials. There is, however, according to The NPG Group, still a long way to go in…
  • Wednesday, 03 October 2018

    VF takes lead on traceability with new online tool

    GREENSBORO – VF Corporation has launched a new online traceability tool, in partnership with Sourcemap, which enables users to track the journey of products from tier 4 raw material suppliers all the way to the finished item in store. The level of…
  • Wednesday, 03 October 2018

    Sustainability in store for luxury retailer Maiyet

    LONDON – Luxury fashion retailer Maiyet is set to launch The Maiyet Collective, the company’s first concept store in London’s Mayfair, with the goal of turning the space into a hub for social impact and sustainable fashion. In what the company…
  • Tuesday, 02 October 2018

    AAFA raises Amazon counterfeit concerns

    WASHINGTON – The American Apparel & Footwear Association (AAFA) has included certain Amazon marketplaces in a submission to the Office of the United States Trade Representative (USTR), seeking to identify foreign markets that facilitate the sale of…
  • Monday, 01 October 2018

    The RealReal debuts consignment Sustainability Calculator

    SAN FRANCISCO – The RealReal, a luxury consignment company which previously collaborated with Stella McCartney on an advertising campaign aimed at promoting circularity among high-end fashion consumers, has launched a new Sustainability Calculator.…
  • Thursday, 27 September 2018

    Stella McCartney partners with Fashion for Good

    AMSTERDAM – Luxury lifestyle brand Stella McCartney is the latest high-profile company to partner with Fashion for Good, the fashion sustainability initiative which connects disruptive innovators with major apparel companies. Stella McCartney joins…
  • Margrethe Vikanes, Pierre Robert Group and Benedicte Eie, Textile Campaign launch host, with the signed manifesto
    Wednesday, 26 September 2018

    Fashion brands commit to sustainability manifesto

    OSLO – Fashion and textile companies in Norway have come together for the fourth year on a collaborative textiles campaign. Whilst previous events have focused on recycling, this year’s key themes were textile reduction and prolonged use. Tone…
  • Decathlon commits to renewable electricity
    Wednesday, 26 September 2018

    Decathlon commits to renewable electricity

    VILLENEUVE-D'ASCQ – French sportswear company Decathlon has joined climate initiative RE100 with a target to achieve 100 per cent renewable electricity for its global operations by 2026.
  • ASOS summit platforms sustainability
    Tuesday, 25 September 2018

    ASOS summit platforms sustainability

    LONDON – Fashion e-retailer ASOS is hosting an event in central London today which will bring together brands including Adidas, Boohoo, Missguided and Fred Perry on ethical trade and sustainability issues.
  • Clothing charity launches reuse campaign
    Monday, 24 September 2018

    Clothing charity launches reuse campaign

    LONDON – A new report from fashion reuse charity TRAID (Textile Reuse and International Development) reveals almost a quarter (23%) of Londoners’ wardrobes are unworn, equivalent to 123 million items of clothes. 
  • Wednesday, 19 September 2018

    Wrangler partners with Royo for foam-dyed denim

    GREENSBORO – Iconic US jeans brand Wrangler has confirmed that it will use denim fabrics from Spanish mill Tejidos Royo that have been dyed with a new foam-based technology, which it’s claimed can reduce water use by up to 99 per cent compared to…
  • Wednesday, 19 September 2018

    New podcast series: Big Closets – Small Planet

    WAKEFIELD – Today we launch the first in a series of new podcasts from Michael Schragger, Founder of the Sustainable Fashion Academy (SFA) and Ecotextile News, which looks at two new innovative platforms that aim to accelerate sustainable fashion…
  • US retailer continues fight against landfill
    Monday, 17 September 2018

    US retailer continues fight against landfill

    BELLEVUE - US second-hand apparel retailer Savers has announced that, in the next stage of its campaign to divert American waste from landfill, it will have removed plastic bags from all its North American stores by the end of 2018.
  • IKEA accelerates environmental action plan
    Monday, 17 September 2018

    IKEA accelerates environmental action plan

    STOCKHOLM - IKEA, one of the world’s largest home textiles retailers, has confirmed that it will accelerate the implementation of its environmental action plan which includes taking the next step towards its aim of achieving ‘zero emissions’ on home…
  • Monday, 17 September 2018

    QR-tex: fighting the real risks of fake apparel

    Some apparel firms do a lot to ensure their products are as sustainable as possible. Some do not. One thing is for sure, counterfeit goods will be made with no regard for environmental impact whatsoever. David Styles takes a look at a new smartphone…
  • Wednesday, 12 September 2018

    Most apparel buyers don’t reward supplier compliance

    HONG KONG – The majority of apparel buyers are still not paying their suppliers for samples or rewarding textile manufacturers with incentives for environmental and social compliance, according to Marsha Dickson from the Better Buying program which…
  • Monday, 10 September 2018

    Fourth batch of innovators join Fashion for Good Accelerator

    AMSTERDAM – With participants that have pioneered disruptive techniques ranging from bio based dyes to software for closet management, the latest batch of industry innovators have been unveiled for the Fashion for Good-Plug and Play Accelerator…
  • Monday, 10 September 2018

    John Lewis partner puts textile recycling fears to bed

    BLACKBURN – UK-based mattress recycling firm Furniture Recycling Group (TFRG), which claims to be capable of recycling 100 per cent of a mattress – including all textile components – has now reached the milestone of one million mattresses diverted…
  • Thursday, 06 September 2018

    Burberry apparel incineration in its dying embers?

    LONDON – Luxury fashion brand Burberry has, following a mainstream media storm, announced that it will end the practice of destroying unsaleable products through incineration with immediate effect. When the company’s annual report revealed it had…
  • Friday, 31 August 2018

    Collaboration saves Sea Turtles with swimwear

    NEW YORK – Eco Swim by Aqua Green and online retailer Ziggie have joined forces with the Sea Turtle Conservatory and the Endangered Species Coalition as part of a collaborative effort seeking to save endangered sea turtle hatchlings.
  • Wednesday, 29 August 2018

    Outerknown launches 100% organic cotton jeans

    LOS ANGELES – US apparel firm Outerknown has moved into the production of jeans, launching S.E.A. Jeans which the brand says incorporates 100 per cent organic cotton from Candiani & ISKO denim mills and is manufactured by Saitex.
  • Wednesday, 29 August 2018

    Survey highlights generational split on textile waste

    NEWCASTLE – A new survey conducted amongst UK consumers has suggested that despite the commonly held view that millennials are driving a shift towards a more circular textile industry, many under-25s are responsible for apparel going to waste for…
  • Wednesday, 29 August 2018

    North American firm has recycled textiles in the bag

    VANCOUVER – B Corp certified brand Tentree, which has set the lofty target of planting one billion trees by 2030, is approaching the launch of its latest product – a backpack made entirely from recycled materials; apart from minor cork accessories…
  • Tuesday, 28 August 2018

    MoU signals closer ties for Danish and French fashion

    COPENHAGEN – As part of French President Emmanuel Macron's state visit to Denmark, a Memorandum of Understanding (MoU) centred on sustainable fashion will be signed by Global Fashion Agenda and Institut Français de la Mode. This follows a string of…
  • Wednesday, 22 August 2018

    Tiger Beer collection seeks to save ailing species

    KUALA LUMPUR – Tiger Beer, WWF Malaysia and Pestle & Mortar Clothing have joined forces to develop a limited-edition ‘Endangered’ capsule collection from which 100 per cent of the sales will go directly to WWF Malaysia to support its Malayan tiger…
  • Wednesday, 22 August 2018

    Walmart sets out 2025 environmental goals

    BENTONVILLE – Global retailer Walmart has published the 2018 edition of its Global Responsibility Report, detailing commitments to improve its environmental credentials on issues including: waste headed to landfill; CO2 emissions; and land and water…
  • Thursday, 16 August 2018

    C&A reveals recipe for sustainable jeans range

    DÜSSELDORF – Fashion retailer C&A has today launched a new range of sustainable jeans for sale in store, together with the details of exactly what materials they’ve been made from. The new jeans were designed in partnership with Fashion for Good and…
  • Wednesday, 15 August 2018

    US firm bares all for sustainable apparel

    SAN DIEGO ­– Women’s fashion and activewear company secondtoNAKED has launched an online shopping platform which only promotes apparel that adheres to its environmental, economic and social criteria. Following the launch, the firm’s founder spoke to…
  • Monday, 13 August 2018

    Retailer launches elephant conservation range

    NEW YORK – LALF has released a range on T-shirts which will donate 25 per cent of all sales to The David Sheldrick Wildlife Trust, a non-profit which supports elephant conservation and biodiversity preservation in Africa.
  • Wednesday, 08 August 2018

    Testing the water with sustainable swimwear

    LONDON - In a bold move to find out whether consumers really do care about what they are buying and its impact on people and the planet, Lucy Drage, the former head of ethics and sustainability for clothing at Sainsbury’s, will launch her own range…
  • Tuesday, 07 August 2018

    Research calls for plastic hanger retail reform

    SHEFFIELD – UK-based garment hanger recycler Braiform has published research claiming that the environmental impact of plastic clothes hangers can be just as damaging as recently-vilified single use plastics such as bags, straws and bottles.…
  • Monday, 06 August 2018

    Primark Pride T-shirt highlights supply chain hypocrisy?

    DUBLIN – High street fashion retailer Primark has found itself engulfed in a debate regarding supply chain ethics after selling Pride t-shirts aimed at promoting LGBTI rights, despite the fact these garments were printed in nations where legislation…
  • Thursday, 02 August 2018

    Textile transparency – a burning issue

    LONDON - In the wake of the news that Burberry admitted to incinerating millions of pounds worth of unsold and surplus luxury products to protect its brand equity, Orsola de Castro, co-founder of Fashion Revolution, says it’s now time for all…
  • Thursday, 26 July 2018

    Fashion tourism a tool for sustainability implementation

    MADRID – The United Nations World Tourism Organization (UNWTO) is ramping up its efforts to ensure that tourism is fully utilised as a medium by which sustainability messages – with a particular emphasis on the UN Sustainable Development Goals…
  • Wednesday, 25 July 2018

    High fashion brands unite for luxury roadmap

    HONG KONG – A group of fifteen luxury brands have gathered at an event Hong Kong to discuss the global opportunities and challenges facing the higher end of the apparel sector. In addition to the meeting, a report has been published by members of…
  • Tuesday, 17 July 2018

    UN flags up forests for fashion initiative

    NEW YORK – An ongoing event at the United Nations headquarters in New York during the 2018 High Level Political Forum (HLPF) on sustainable development is linking forest-based materials from sustainably managed forests, with the world of fashion.…
  • Italian high fashion sustainability awards back for second year
    Monday, 09 July 2018

    Italian high fashion sustainability awards back for second year

    MILAN - The Green Carpet Fashion Awards (GCFA) Italia - which seek out the sustainability-minded collections created in the luxurious world of high fashion - will this year be following a theme of ‘Handprint of Fashion’. A ceremony to mark the…
  • Friday, 06 July 2018

    Recycling reimagined

    LONDON - Jack Ostrowski has been working with post-consumer textiles for over a decade and speaks to David Styles about his latest venture, reGAIN, an apparel recycling app with which he is hoping to build a circular fashion legacy.
  • Thursday, 05 July 2018

    Packaging circularity from start to Finnish

    HELSINKI – Finnish apparel firm Makia has become the latest brand to ditch typical disposable e-commerce packaging and move to a reusable alternative made possible through a newly-established partnership with RePack. The RePack business model aims…
  • Monday, 02 July 2018

    ‘Organic’ shirt from Target made of polyester and rayon

    MINNEAPOLIS – Department store chain Target is currently removing a range of misleading t-shirts emblazoned with the words ‘100% Organic’ from some of its stores in the US, after it was noticed they were in fact made from a 50:50 polyester/rayon…
  • ASOS
    Friday, 29 June 2018

    ASOS partners with Centre for Sustainable Fashion on circular design

    LONDON – Online fashion giant ASOS is partnering with the Centre for Sustainable Fashion (CSF) at London College of Fashion to pilot a training programme on circular fashion for its designers.
  • Friday, 29 June 2018

    LVMH to cut ties with Edun

    PARIS – French luxury group LVMH is to cut ties with eco-fashion label Edun and hand back its minority stake to the company, which was first launched by U2 star Bono and his wife Ali Hewson back in 2005. Headquartered in Ireland, Edun sources…
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