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LONDON – Having been encouraged by the progress made in India across the past five years, Primark announced that its Sustainable Cotton Programme would be expanding into Pakistan.

The retailer has now set a new target of helping a cumulative total of 30,000 independent cotton farmers by 2022 through the next phase of the project.

Primark’s Ethical Trade and Environmental Sustainability Director, Katharine Stewart, talks to Ecotextile News about the successes and difficulties of the venture to date, along with what can be expected in the future.

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