VANCOUVER – Environmental not-for-profit Canopy has confirmed that several new brands have committed that support its work in developing a new generation of viscose fabrics that reduce sourcing from the world’s ancient and endangered forestry.

Brands including Abercrombie & Fitch, Allbirds, ELK, Reformation and Selfridges have all now become members of the CanopyStyle initiative, which has more than 170 brand partners from the fashion sector.

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