Wool continues to tempt sportswear brands

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MUNICH – With the Sustainable Apparel Coalition talking about garment durability and extended garment use at the ISPO exhibition which closes today, for the winner of the Scandinavian Outdoor Award for most ‘sustainable product 2019’ – Aclima FleeceWool – this focus couldn’t have been timelier.

So says, our Oslo-based correspondent Tone Tobiasson, who found that for the Scandinavian brands at least, the use of wool in sports and outdoor clothing continues to be a major trend.

MUNICH – With the Sustainable Apparel Coalition talking about garment durability and extended garment use at the ISPO exhibition which closes today, for the winner of the Scandinavian Outdoor Award for most ‘sustainable product 2019’ – Aclima FleeceWool – this focus couldn’t have been timelier.

So says, our Oslo-based correspondent Tone Tobiasson, who found that for the Scandinavian brands at least, the use of wool in sports and outdoor clothing continues to be a major trend.

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