As part of the on-going debate within Ecotextile News about the issue of circularity in the fashion sector, Megan McGill, Programme Manager for Circular Transformation, C&A Foundation asks, “What exactly is a circular fashion business model?”
As the sustainability of fashion supply chains come under greater scrutiny, some in the industry see the circular economy as part of the solution. Indeed, the idea of fashion made with safe, non-virgin and renewable materials that are endlessly used and reused is promising. But for this to be achieved, we need to think beyond recycling or getting another use out of a garment. Circular fashion can only happen when the industry’s current business models are radically transformed into circular models.
But what exactly is a circular fashion business model?