ATLANTA – A collaboration has been established between the University of Cincinnati, IMG College Licensing and Hanesbrands Inc. to expand an existing relationship and scale up the manufacture of licensed apparel and merchandise for the academic institution. 

Through the deal, the University will gain access to academic resources made available by Hanesbrands in the form of internships and programmes and projects featuring participation from Hanesbrands executives.  

Hanesbrands has also confirmed it will fund annual CSR (corporate social responsibility) trips for Cincinnati staff to visit the firm’s factories where the production of licensed University of Cincinnati apparel takes place.  

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