NEW YORK – Lenzing Group has announced the launch of its 2019 Earth Month campaign, entitled From Trees, For Trees.

The company’s Tencel brand, along with seven of its US retail partners, including Bn3th, BleuSalt, Triarchy Denim, Boyish Jeans, Bearaby, Hoot, and Malouf, are to work with One Tree Planted, a US based NGO that plants trees across North America and around the world in areas affected by forest fires or floods.

The brand collaboration supports the replanting of trees in the California forests which were recently devastated by wildfires, burning over 876,000 acres of forest.

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