GREENSBORO – Wrangler, one of the major denim brands which now operates under the newly-formed Kontoor group umbrella, has launched a new collection which aims to deliver a uniquely ‘local’ approach to supply chain traceability. 

The Wrangler Rooted Collection is a limited-edition line made exclusively in the USA from 100 per cent sustainable cotton  which can be traced back to one of five US cotton growers, all located in different states.    

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