LONDON – The London Waste and Recycling Board (LWARB) and circular business consultancy firm QSA Partners have forged relationships with Ted Baker, outdoor brand FW and fashion technology platform Farfetch, in a pilot-scale effort to introduce new circular economy business models to the fashion industry.

Through the Circular Fashion Fast Forward project – an initiative which vies to accelerate the implementation of sustainable business practises – the three firms will trial clothes hire, product resale, repair and rental services which, if successful, could yield substantial environmental and financial gains.

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