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KINGSPORT – Eastman Chemical Company has announced that Avra, its family of high performance fibres, will be produced with 100 per cent post-consumer recycled PET plastic as of spring 2020, as it continues to ramp up its sustainability efforts, particularly in the area of recycling.

This follows on from the development of a ‘carbon renewal technology’ in April, which the company says can recycle the most complex plastic waste into the building blocks of materials such as textiles and nonwovens.

“We are excited to be one of the first to offer high performance fibres made with 100 percent post-consumer recycled PET at a time when the activewear and outdoor industries are under pressure to move to a more circular way of operating,” said Ruth Farrell, director of marketing for textiles at Eastman. “With Avra recycled performance fibres, we are giving a second life to plastic bottles and making sure they don't end up littering our oceans or trails.”

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