MUMBAI – Thai Acrylic Fiber Co. (TAF), of the Aditya Birla Group, has released details of a life-cycle assessment (LCA) relating to its newly-rebranded gel-dyed Radianza fibre as it looks to highlight the water, energy and chemical savings offered through its use.
The new identity encompasses changes to its brand logo – made up of blue and green colours to highlight the aforementioned water savings and subsequent preservation of nature – that are said to better reflect its ambition of gaining recognition as a sustainable solution.
Further evidence of this is provided in an LCA, the results of which highlight that Radianza fibre has 20 times less Global Warming Potential and seven times less Blue Water consumption than acrylic.
