LONDON – A study conducted by the organisers of retail industry events Pure London and the Spring & Autumn Fair have found that of 1,896 national and independent retailers, 73 per cent said they had increased reuse and recycling efforts in a bid to become more ‘sustainable’, but they were realistic that total sustainability was still out of reach.

66 per cent of UK retailers believe it will take their business three years or more to achieve ‘true sustainability’, and 20 per cent believed the failure of suppliers to act sustainably or transparently was the biggest challenge in achieving that goal.

Joe Komodo, founder of British ethical fashion brand Komodo, said: “it’s a privilege of our society to dress in comfort and style hence it is the responsibility of designers to make that style fairly and sustainably for those who work on it.”

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