SAN FRANCISCO – A survey conducted by product decision engine MakerSights has found that 73 per cent of American consumers prefer to purchase from environmentally friendly brands.

The survey – made up of 1,457 respondents – also revealed that the use of recycled, ethically-sourced and generally ‘sustainable’ materials matter most to consumers in regards to apparel.

Patagonia, Nike, Adidas, Toms and Levi’s were seen by participants as the most sustainable brands on the market, whilst additional brands which were frequently mentioned included Everlane, People Tree and Rothy’s Alternative Apparel.

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