HAMBURG – Luxury apparel brand Hugo Boss has become a cooperation partner of the Cotton Made in Africa (CMiA) initiative, joining the likes of Bestseller, ASOS, Otto Group and Jack & Jones in opting for CMiA’s sustainably sourced textiles.

Hugo Boss’ director of global sustainability, Andreas Streubig believes CMiA cotton meets the firms “exacting requirements for high-quality, sustainable cotton.” At present the company counts 40 per cent of the cotton it uses as ‘sustainable’, this, it’s hoped will grow to exceed 90 per cent by 2025.

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