LONDON – A new outdoor brand which earlier this year united with the London Waste and Recycling Board (LWARB) and QSA Partners to implement a circular business model has today launched.

FW – pronounced Forward – was selected alongside Ted Baker and Farfetch to benefit from the guidance of the Circular Fashion Fast Forward project’s organisers. It has helped the budding outdoor apparel brand establish a repair programme from the get-go, which will entitle customers to services aimed at keeping clothes in use for longer.

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