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LEIDEN - Most people across the world would like to live more sustainable lives but say the biggest barrier is that it costs too much, according to a new survey of people in 25 countries.

The 'Healthy and Sustainable Living' survey was carried out by Globescan in partnership with IKEA which says it wants to make a positive difference and enable sustainable choices for more people.

“Our ambition is to make sustainable living affordable, attractive and accessible for the many people with thin wallets,” says Lena Pripp-Kovac, Head of Sustainability at Inter IKEA Group.

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