LONDON - The Soil Association has launched a new report - Thirsty for Fashion - in support of its 'Cotton On' campaign in support of organic cotton.

The launch, at the Devonshire Club in London, was attended by leading brands, including Arcadia, Burberry and New Look, as well as organic clothing specialists, such as Frugi, and also NGOs and the media.

The event saw a presentation of data from the report, as well as new market data and a panel discussion covering the value of organic cotton, and its challenges.

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