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AMSTERDAM – A multi-stakeholder initiative which has brought together brands and technological innovators has successful tested the in-field efficiency of using both blockchain and authentication markers to trace organic cotton from farm to fashion.

Through the Organic Cotton Traceability Pilot, Fashion for Good (FFG), the C&A Foundation and the Organic Cotton Accelerator – with support from Kering, C&A, PVH Corp, Zalando and Bext360 – have made the case for broader industry adoption of such solutions in unison.

“The success of the Organic Cotton Traceability Pilot provides a positive impulse towards traceability and transparency in the value chain,” says FFG’s managing director, Katrin Ley. “The process shows enormous potential for further expansion to include other fibres in the fashion supply chain.”

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