COWES - More brands have joined the Ellen MacArthur Foundation's Jeans Redesign programme to improve the durability, recyclability and traceability of their products, while the guidelines have also been extended to admit denim mills for the first time.
Jeans Redesign, created through the foundation’s Make Fashion Circular initiative, is based on the principles of the circular economy and aims to ensure jeans are made in a way that is better for the environment and the health of garment workers.
Following the launch of the initiative in July this year, more denim brands, including leading players Ateliers & Repairs and Guess, have now come on board while the guidelines have also been extended to admit denim mills.
