Vanity versus veracity

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Do pilot-scale environmental projects in the textile and fashion sectors always fly in the right direction so they can be scaled up for both maximum impact and commercial success? Phil Patterson argues that some, but not all, are simply vanity projects driven by retailer and brand marketing – with some of the claims getting more far-fetched.

Do pilot-scale environmental projects in the textile and fashion sectors always fly in the right direction so they can be scaled up for both maximum impact and commercial success? Phil Patterson argues that some, but not all, are simply vanity projects driven by retailer and brand marketing – with some of the claims getting more far-fetched.

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