STONY BROOK – Molecular tagging technologies specialist Applied DNA Sciences (ADNAS) has signed a non-binding Memorandum of Understanding (MoU) with the Indian conglomerate Reliance Industries Ltd (RIL), through which the pair will develop and commercialise a recycled polyester fabric authenticated throughout its lifecycle by ADNAS’ CertainT solution.
RIL’s R|Elan GreenGold fibre, used by the likes of Lee, Wrangler and Kappa, is produced entirely from recycled PET bottles and, according to the firm, has one of the industry’s lowest fibre carbon footprints. With this in mind, the authentication Applied DNA’s solution can provide will ensure customers that the product they buy is indeed sustainably produced and is not the subject of false claims or even counterfeit.
“Our R|Elan brand is growing in apparel and it is used by brands such as Arrow, Lee, Wrangler, Raymond, Anita Dongre, Kappa and many more,” stated Gunjan Sharma, chief marketing officer of RIL’s Polyester Business. “These brands now have the option to add CertainT forensic traceability to assure that their products are sustainable, traceable and authentic.”