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HERZOGENAURACH - Sportswear brand Adidas is working with material technology company PrimaLoft to incorporate recycled plastic waste intercepted from remote islands, beaches and coastal communities in its outdoor apparel.

The two companies are looking to take their long-standing collaboration to a new level with the development of "high-performance, sustainably-conscious" Adidas products featuring PrimaLoft insulation made with Parley Ocean Plastic.

Tim Janaway, of Adidas Outdoor, said: “Through Adidas Outdoor’s collaboration with world-class brands such as PrimaLoft and Parley, we can serve the next generation of consumers with what they want and need: innovative and sustainable products which perform on the mountain and in the streets."

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