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STOCKHOLM – Outdoor apparel brand Houdini will soon launch its new fall/winter 2020 collection, which is made up largely of garments that utilise at least 50 per cent recycled fibre.

“To create a waste-free world, we need to make sure products are both made from recycled materials and can be recycled again,” said Houdini CEO Eva Karlsson. “It’s about choosing technologies that work in partnership with nature rather than at the expense of it.”

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