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DAVOS – Environmental non-profit Canopy has launched a new plan to replace half of the global pulp supply for viscose and paper with alternative fibres which it says will save 30 per cent of the world’s threatened forests by 2030.

Entitled Survival - A Pulp Thriller: A Plan for Saving Forests and Climate, it suggests replacing 50 per cent of pulp input from trees with 'next generation' alternatives like agricultural residues that are currently burned and cotton textile waste that is currently landfilled.

The report was unveiled by Canopy founder and executive director Nicole Rycroft at the World Economic Forum currently being held in the town of Davos in the Swiss Alps.

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