HAMBURG - Global fashion brand H&M has apologised for data protection breaches, involving the intimate details of employees being stored illegally, which could technically see the company face a huge fine of close to US$1 billion.

The allegations relate to "comprehensive records of employees", including details of health issues, from bladder problems to cancer, as well as data about intimate matters from family disputes and bereavement to divorce details and holiday experiences.

H&M admitted the data security breaches were "unacceptable" and has promised to cooperate with the local data protection officials in their investigation into the case.

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