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COPENHAGEN – The Global Fashion Agenda (GFA) has welcomed American consultancy firm McKinsey & Company as a Strategic Knowledge Partner and says the pair will work closely to identify the systemic changes needed to catalyse industry-wide change.

Collaborations will centre on redesigning growth and follows hot on the heels of GFA launching its CEO Agenda, which urges fashion’s leaders to disrupt the current system by implementing innovative business models.

“We seek to challenge the traditional concept of growth and prosperity, by collaborating to identify solutions for the industry to meet the demands of the future within planetary boundaries,” says Eva Kruse, CEO of the GFA. “That’s why I am beyond excited to be joining forces with McKinsey & Company to dive deeper into the topic of growth.”

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