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PARIS – At the ongoing Première Vision trade fair in Paris, Eastman is debuting what is an extension of its Naia brand with the introduction of a new cellulosic staple fibre.

“We are thrilled to expand our product offerings, and we have been working with a strong network of innovative spinner partners around the world to introduce our new Naia cellulosic staple fibre,” said Ruth Farrell, global marketing director of textiles for Eastman.

With reduced pilling, it’s suggested the new iteration could be used in unison with fibres like lyocell, modal and recycled polyester to yield ‘sustainable’ fabrics and clothing.

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