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BRANDE – Danish fashion firm Bestseller has signed a new five-year strategic partnership with workers’ rights initiative HERproject as it continues to work towards a 2025 target of supporting 100,000 women in its supplier factories around the world.

The company, which owns brands like Jack & Jones and Vero Moda, has worked with HERproject since 2010 and has to date reached 37,000 women in its supply chains across Bangladesh, Cambodia, China, India, Pakistan and Vietnam.

It now strengthens its engagement by joining as a Catalyst Member, a role through which it will provide strategic advice on engaging suppliers and support the development of new industry tools.

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