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LONDON - Fashion brands are being urged to dramatically cut their use of virgin raw materials within the next decade to address the climate and nature emergencies facing the planet.

The call comes in a new report, entitled the Earth Logic Action Plan, which was commissioned by the JJ Charitable Trust and written by a group of academics, business leaders and analysts.

It urges businesses across the global fashion sector to “radically transform” their models, to put nature ahead of short-term financial gain, by reducing their use of virgin resources by 75 per cent by 2030.

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