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LONDON – Fashion designer Christopher Raeburn has partnered with Dylon Dyes in a campaign which demonstrates how creativity can unlock an array of upcycling opportunities with apparel.

This comes after Dylon commissioned research homing in on consumer fashion culture in the UK, finding that on average Brits spend around £1,800 on new garments each year, leaving in its wake insurmountable volumes of cast-off clothing destined for landfill.

By showcasing – in three examples differing in difficulty – how fashion items can be reimagined into unrecognisable new designs, the duo hope to inspire shoppers to opt for creative measures as opposed to simply replacing unwanted apparel.

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