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SAN FRANCISCO - When will Levi's make the environmentally imperative decision to stop sourcing animal leather? This is the question posed to the denim brand by animal rights organisation PETA, which is set to attend the firm’s annual meeting today.

PETA routinely buys minimal shares in fashion brands to earn a seat at their meetings, enabling them to ask the tough questions relating to when companies plan to phase out animal-based products.

In this instance, the organisation wants to see Levi’s stop sourcing animal leather for its branded patches, and cites the readily-available vegan alternatives on the market – which are adopted elsewhere in its portfolio of apparel – and use just a fraction of the resources in production.

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