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SAN FRANCISCO - New Zealand-American footwear brand Allbirds says its shoes will now be labelled with details of the carbon emissions from their life cycle, and says it will invest in offsetting projects to counter this environmental impact until it’s able to eradicate CO2 entirely.  

With a method to measure, reduce and offset, the firm says it’s developed a new life cycle assessment (LCA) tool in-house to break down the CO2 released from raw material sourcing, through manufacture and use to its footwear’s end-of-life.

“We’re putting our numbers on display for the world to see, just like nutrition labels on food. Because knowing our footprint is the first step towards driving it to zero,” the San Francisco business says.

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