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LOS ANGELES – Workers’ rights organisation Remake has questioned the sentiment behind apparel brand Fashion Nova’s US$1 million giveaway, as it’s revealed that garment workers in its supply chain are comparatively paid poverty-line wages and in some cases have been lied to and laid off since the coronavirus outbreak.  

As part of its Fashion Nova Cares campaign, the brand has partnered with popstar Cardi B to give away US$1,000 every hour of the day until May 20, stating that it wants to provide some financial relief for members of the public amidst the pandemic.

Remake believes the brand’s decision to reward consumer loyalty over those in its supply chain is a crucial oversight, and says: “If Fashion Nova and Cardi B truly want to represent all that they are aiming to emulate with their US$1,000 an hour campaign, they need to first look at the makers whose labour they have built their empire on.” 

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