GREENSBORO – Denim brand Wrangler has surpassed its 2020 water conservation target of saving five billion litres of water, topping upwards of seven billion litres through increased water efficiency and water recycling, as well as the adoption of innovative alternative technologies.
The company says it’s now looking to establish a more ambitious target later this year. “As we look to the future of water conservation at Wrangler, our approach will expand beyond internal manufacturing to push our production partners to further prioritise water savings and treatment,” said the brand’s senior director of global sustainable business, Roian Atwood. “We encourage others to join us to continue to propel the apparel industry toward a more sustainable and responsible future.”
