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LONDON - The Global Fashion Exchange sustainability platform is to launch a digital clothing exchange service, the SwapChain, to help increase circularity in the industry.

As well as giving consumers a global online platform where they can swap their clothes, it also plans to use blockchain technology to reveal information about the environmental impact of each item.

Global Fashion Exchange founder Patrick Duffy, says he is excited about what he calls the "swappertunities" to interrupt ‘normal’ consumer cycles.

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