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AMSTERDAM - Denim brand Mud Jeans has released its 2019 Sustainability Report in which it claims its jeans save 92 per cent of water, 47 per cent of land use and 66 per cent of CO2 emissions compared to industry standards.

The Certified B Corp, the first company to offer a subscription model for jeans, was founded in 2013 with the aim of producing a circular denim brand that would have a substantially lower impact on the environment and would not exploit workers in its supply chain.

Mud Jeans says its 2019 Sustainability Report - the second it has produced - is science-based and includes a Life Cycle Assessment that outlines the brand’s goals for 2020 to 2030.

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