EXETER – A study conducted by a team of researchers from across the UK has found that consumers, when taught how to make, mend and modify their clothes, are less inclined to buy fast fashion.
40 people took part in textile workshops and were asked to audit their wardrobes to assess the amount of apparel they owned, before learning of the methods deployed in garment manufacture, such as spinning, dyeing and pattern cutting, to gain perspective of the human and environmental costs of mass consumption.
Having had this experience, follow-up surveys concluded that many who’d confessed to previously buying fast fashion items would think again in future.
