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PARIS – Fashion conglomerate Kering, which owns Gucci, Yves Saint Laurent and Alexander McQueen, has outlined a new biodiversity strategy, in which it states that it will strive to be net positive by 2025.  

The French firm’s targets include protecting areas six times the total land footprint of its own supply chains, transforming the farms and rangelands in its operations with regenerative agricultural practices, and supporting broader environmental projects centred on preserving irreplaceable habitats.

“Thriving biodiversity is intrinsically linked to the long-term viability of our industry, and society more broadly. Integrating a dedicated biodiversity strategy – which is now part of our wider sustainability strategy – into Kering’s day-to-day operations is pivotal for our contribution to bending the curve on biodiversity loss over the next years,” said Marie-Claire Daveu, chief sustainability officer and head of international institutional affairs at Kering. 

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